Sony has just announced the Alpha a6700, the latest flagship APS-C camera. A Fusion of AI technology and outstanding image quality in a compact APS-C camera body. With advanced subject recognition, cutting-edge features for both photography and videography, and seamless compatibility with E-mount lenses, the α6700 is a lightweight powerhouse crafted for limitless creative pursuits, anytime and anywhere.

The A6700 is designed to be a versatile camera for both stills and video shooting, offering high performance and quality in a compact package. Some of the key features of the A6700 are:

26.1-megapixel APS-C sensor: The sensor delivers high-resolution images with rich details, colors and tones. It also has a wide ISO range of 100-32000 (expandable to 50-102400), which enables low-light shooting without compromising image quality.

4K/120p video: The A6700 can record stunning 4K video at up to 120 fps, which allows for smooth slow-motion playback or creative editing. The video quality is enhanced by oversampling from 6K resolution, which reduces moiré and aliasing. The A6700 also supports S-Log2, S-Log3 and HLG profiles for advanced color grading.

Real-time Tracking and Eye AF: The autofocus system of the A6700 can track subjects with high accuracy and speed, using artificial intelligence to recognize faces, eyes and specific objects. The Eye AF feature can lock on to human, animal or bird eyes in both stills and video modes, ensuring sharp focus on the most important part of the subject.

Improved ergonomics and controls: The A6700 has a more comfortable and secure grip, as well as more intuitive and customizable buttons and dials. The front control dial, the AF-ON button, the joystick and the touchscreen make it easier to adjust settings and focus. The dedicated video record button on the top also makes it quicker to switch between stills and video modes.

Innovative AI processing: The α6700 is equipped with an innovative AI processing unit that greatly enhances its performance, including more accurate recognition for a wider range of subjects.

The A6700 has a similar design to the previous A6000 series cameras but with some noticeable improvements in terms of build quality, durability and usability. The body is made of magnesium alloy, which makes it sturdy and lightweight. The body is also dust and moisture-resistant, which adds some protection against harsh environments.

The grip of the A6700 is larger and deeper than the A6600, which makes it more comfortable to hold and operate. The grip also houses the NP-FZ100 battery, which is much larger and longer-lasting than the NP-FW50 battery used in the previous models. The battery can be charged via the USB-C port, which also supports power delivery for extended shooting.

The back of the body has a 3-inch tilting touchscreen LCD with 921k dots of resolution, which can flip up 180 degrees for selfies or vlogging. The LCD is bright and clear, and supports touch focus, touch shutter, touch tracking and touch menu. The LCD can also be tilted down 74 degrees for high-angle shooting.

The Sony Alpha a6700 stands out as the top choice for hybrid shooters seeking a compact camera with a viewfinder, establishing itself as the ultimate Sony APS-C camera for an exceptional stills experience. With significant advancements in 4K video recording and the incorporation of cutting-edge AI autofocus technology from Sony’s ZV and FX lineup, the a6700 presents an enticing alternative to the ZV series. As a result, this camera emerges as an ideal solution for travel photographers and content creators who desire professional features within a compact and portable package.